The coolest networking event at #IMEX19
Interview with Pete Eyre, Managing Director of Vevox (previously Meetoo)
Vevox, based in the UK, has recently been launched following a huge re-branding exercise from their previous identity as Meetoo. Vevox provides real-time audience engagement for meetings and events. Peter Eyre of Vevox spoke with MDI explaining the reasons behind the change, the challenges they faced and the impact it has had.
Vevox has been launched recently as a re-brand of Meetoo, why the change?
We’ve all sat through our share of boring presentations. It’s mind-numbing to be forced to listen to dry content that’s delivered (or worse, read) at us, rather than discussed with us. Often, all this talking is in vain anyway. Studies show 91% of listeners at business presentations admitted to daydreaming, and an impressive 39% to downright falling asleep at some point.
Having audience interaction makes our presentation more interesting. Make sure to involve your audience early and often. People will pay attention if they know that at some point, they’ll have to participate.
The key to any successful exhibition marketing strategy is preparation. After all, there are so many details to address, from the design of your stand, to the exhibition services you require and the products or services you are actually going to showcase. For this reason, advance planning is of critical importance.
Here, we take a closer look at the steps you need to go through to plan for an upcoming exhibition.
Set Clear, Measurable Goals
Conferences and their technologies have developed in the past year and the changes affected the way we view, plan and experience conferences. While certain trends are bound to stay, some technologies will see major updates in 2019. We asked our team about their predictions and trends for the coming year, and here are their answers: