Mohamed Boubekri, Professor of architecture at the University of Illinois at Urbana-Champaign, USA
Background and significance of daylighting
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One of the most famous case studies on subliminal messages happened back in 1959 when James Vicary showed a movie audience flashing images saying "eat popcorn" and "buy coca-cola". Vicary claimed that the sales of both products increased significantly as a result!
This was such a shock to the general public, and public officials alike, that it lead to subliminal messages being banned from television and radio in Australia, the USA and the UK.