Designing the social experience

What are your goals and objectives for actively participating in the social conversation at your event? Increasing the number of followers or improving the attendee experience? Are you focused on live tweeting your event’s content or incentivizing your attendees to live tweet? We talked with Elizabeth Glau, CMP about these questions and more best practices for social media at your event.

7 Tips for Creating Networking Opportunities at Your Event

There are two main reasons why people attend events – for knowledge building and networking. While event organizers dedicate lots of attention to the former, networking activities are frequently neglected, which is a great pity. In fact, Dan Schawbel’s recent study revealed that 86% of millennial attendees expect networking opportunities from events!

Social Media Automation

When coming up with your social media strategy, do you include automation?
Kristen Carvalho, Content and Social Media Manager at etouches, did an interesting presentation about this topic at the Innovation Zone #EIBTM14. And in this interview she gives you some tips on "how to set yourself up for success at your next event when it comes to engagement and brand visibility."


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