Since 2008 Dr. Christof Breidenich has been Professor for Mediadesign and Design Management at the Macromedia University for Applied Sciences, Campus Cologne.
There are two main reasons why people attend events – for knowledge building and networking. While event organizers dedicate lots of attention to the former, networking activities are frequently neglected, which is a great pity. In fact, Dan Schawbel’s recent study revealed that 86% of millennial attendees expect networking opportunities from events!
When coming up with your social media strategy, do you include automation?
Kristen Carvalho, Content and Social Media Manager at etouches, did an interesting presentation about this topic at the Innovation Zone #EIBTM14. And in this interview she gives you some tips on "how to set yourself up for success at your next event when it comes to engagement and brand visibility."