Creating ROI Through Social Media

Want to create an enviable social strategy? Familiarize yourself with all of the social networks at your disposal, figure out which features will work best with your business and focus on the platforms that best reflect your business's mission.
Jason Allan Scott, Expert Events Consultant and Startup Impresario and Marketing Manager At Large, ISES UK explained on his session @ibtmworld the profile for the top social media platforms, how to utilize each one for event business concerns and determine which ones fit your needs best. On this interview, Jason shares some takeaways of his session that will help you create an effective social strategy.

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