One of the biggest benefits of event marketing comes down to the here and now of an event day: it is all about the meet and greets, networking and face-to-face interactions. However, the success of an event depends on the action taken well before the event day, as well as the days after. Video marketing is one of the biggest ways to garner that success. Eventmobi has compiled a list of the biggest benefits of event marketing to help you market your event better.
Before video marekting your events, ask these three critical questions to yourself:
What exactly are you going to film at your events?
Are you going to hire a production company or do the event filming and editing internally?
How will you use your videos after the event?
What to film:
- Pre-event promotional videos, behind-the-scenes videos, speaker videos, interviews, interactive and funny attendee videos are just some examples.