Meeting Architecture

Meeting Architecture is the discipline that focuses on measurable meeting objectives in order to desgn the meeting for better Learning, Networking and Motivation of participants This work is aiming to influence the participants' rofessional action, leading to impact and improving ROI.
Like an architect that helps the house owner to build a house, a meeting architect helps the meeting owner to build a meeting in four phases: 
1 Identifying the meeting objectives: expressed known objectives and the non-expressed potential objectives
2 Designing the meeting based on those objectives using Conceptual, Human, Artistic, Technical and technology tools. (formats, conceptual and practical building blocks),
3 Executing the meeting: producing and making sure all is done according to plan and budget
4 Assessing the measured end results and reporting  (evaluation and measuring of meeting results up to level 5 ROI).
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