Meeting Architecture

Meeting Architecture is the discipline of designing and executing meetings and events based on measurable objectives in order to improve the learning, networking and motivation of participants. This work is aiming to influence the participants' professional action, leading to impact and improving ROI.
Three Main Pillars  
PROCESS: The Meeting Architecture Process (MAP) including the ROI methodology (how to work with the meeting owner and other stakeholders to come to an innovative and successful design).
TOOLBOX: The Toolbox for meeting design: formats, experts, art, AV tools, technological tools (What to use and what to do to make the design come to live and make an impact).
SCIENCE: Science and other important meeting design components like Interaction, hybrid, social media, content capture, production and more (What crucial things on human psychology we need to remember when selecting tools and formats or helping speakers to improve).
Four Phases
Like an architect that helps the house owner to build a house, a meeting architect helps the meeting owner to build a meeting in four phases: 
Identifying the meeting objectives: What does this meeting need to accomplish?
Designing the meeting based on those objectives: using the CHATTY* toolbox
Executing the meeting: producing & making sure all is done according to plan/budget
Assessing the measured end-results and reporting
* Conceptual, Human, Artistic, Technical and TechnologY are the 5 categories of tools


Upcoming Training

The Best of Meeting Design Technology in a Day 

This is an intense and hands-on training on technology for meetings and events and addresses some of the latest and most impactful technologies available. The programme includes hybrid and multi-hub meetings, digital content management, mobile apps, event management platforms, participant interaction and more. In all these topics the latest innovations are shown, demonstrated and used by the participants.
Date: 9th September 2019  - a day prior to IMEX America
Where: Las Vegas, United States
More information: please contact
Date: 18th November 2019  - a day prior to IBTM World
Where: Barcelona, Spain
More information: please contact
The Trainer
Maarten Vanneste has been active in the industry since 1982. His background is Meeting Design, Production, AV and Technology. As the author of ‘Meeting Architecture, a manifesto’ (2008) he was the founder of a movement developing education for the disciplines around meeting design.
In 2011, in Orlando, Florida, he was the recipient of the MPI Rise Award for Industry Leadership. He is a CMM and a CMA.
As the founder of the Meeting Design Institute in 2006, he has always been on the frontline of innovation in Meeting Design.


The Meeting Design Institute


The Meeting Design Institute is a CMP Preferred Provider.
For additional information on training in Meeting Design, please contact Sofia Rodrigues Teles at
Facebook iconLinkedIn iconTwitter icon