Meeting Architecture

Meeting Architecture is the discipline of designing and executing meetings and events based on measurable objectives in order to improve the learning, networking and motivation of participants. This work is aiming to influence the participants' professional action, leading to impact and improving ROI.
Three Main Pillars  
PROCESS: The Meeting Architecture Process (MAP) including the ROI methodology (how to work with the meeting owner and other stakeholders to come to an innovative and successful design).
TOOLBOX: The Toolbox for meeting design: formats, experts, art, AV tools, technological tools (What to use and what to do to make the design come to live and make an impact).
SCIENCE: Science and other important meeting design components like Interaction, hybrid, social media, content capturing, production and more (What crucial things on human psychology we need to remember when selecting tools and formats or helping speakers to improve).
Four Phases
Like an architect that helps the house owner to build a house, a meeting architect helps the meeting owner to build a meeting in four phases: 
Identifying the meeting objectives: What does this meeting need to accomplish?
Designing the meeting based on those objectives: using the CHATTY* toolbox
Executing the meeting: producing & making sure all is done according to plan/budget
Assessing the measured end-results and reporting
* Conceptual, Human, Artistic, Technical and TechnologY are the 5 categories of tools


Upcoming Training

Certificate Training in Meeting Architecture | 5 day course

This unique and multidisciplinary Certificate Training in Meeting Architecture includes the basic principles, all the latest innovations and incorporates essential knowledge from other industries and sciences and a toolbox to enhance meeting and event effectiveness.  This training is an intense and hands-on training program on all the Meeting Architecture core elements. It brings fundamental classics like formats and techniques, creative group work, Interaction, Hybrid meetings, and more. In all these topics the latest innovations and technology are shown, demonstrated and used by the participants.
Date: 26 to 30 June 2016
Where: Meeting Design School in Turnhout - Belgium
The Trainer
Maarten Vanneste has been active in the industry since 1982. His background is Meeting Design, Production, AV and Technology. As the author of ‘Meeting Architecture, a manifesto’ (2008) he was the founder of a movement developing education for the disciplines around meeting design.
In 2011, in Orlando, Florida, he was the recipient of the MPI Rise Award for Industry Leadership. He is a CMM and a CMA.
As founding member of the Meeting Design Institute in 2006 he has always been on the frontline of innovation in Meeting Design.


The Meeting Design Institute

The Meeting Design Institute is a CMP Preferred Provider
For additional information on training in Meeting Design, please contact us at:
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