A blogpost by Eventtia

Let’s face it: How much do your planning skills count if your brand event had zero engagement on social media?

Failing can be hard, but it’s just like the investment philosophy “no risk, no reward.”

Product specialists have expert knowledge, experience and insight to be able to answer the majority of sales, tech and other questions on the fly.

Brand ambassadors, on the other hand are are masters of people skills and personality, being able to cater messaging and information to their target audience. In order to deliver the message of your brand in an authentic way, they base information on real day-to-day experience.

Events are a way to bring people together and provide a common space for interaction and sharing. People attend events to discover like-minded professionals and make valuable connections. At least, this is the ideal script.

However, networking has started to gradually reveal its complexity. Why do people have a hard time connecting with others at events? And most importantly, why is it so difficult to plan a truly meaningful and valuable networking dynamic?

There are many details in planning an event, from the technical part of the job to what we often forget and which incidentally is the most important factor of every successful event – satisfaction of the guests. What makes your audience pleased in their engagement? Keeping in mind, that your audience should not only be engaged during the event, but also before as well as after. Read on to find out about what EventsAIR has in store for you to help you keeping your audience engaged.

1. Planning