For event planners, it is exciting to see an engagement peak within their mobile app during a conference. The app gathers an active community of attendees, professionals, and members and presents a unique communication channel. But what happens once the event is over? The challenge is to keep the engagement up and activate users year-round. Most event profs fear not to have enough content or expertise to fill their mobile app throughout the year. Luckily, it does not take a dedicated team or much time to uphold your mobile community.

Attracting exhibitors and sponsors to your event means providing great ROI. A major incentive for exhibitors to participate in your event is the opportunity to collect quality leads. CrowdComms digitally enablesd lead capture is a great way to gather qualified leads. Your sponsors and exhibitors want to covert connections into powerful leads? Are they keen to ditch business cards? 

Planning a conference or trade show for the first time is a huge undertaking. It requires a lot of advanced planning and strategic thinking to achieve success. A great deal of success when planning an event is about building authority. But how do you draw in crowds and sell out tickets if you ahve not hosted an event before? In this blog post, we will discuss hwo to establish brand authority when you are planning your first conference or trade show.

What is brand authority? 

Meetings dominate our workplace and yet they receive unanimous hate all around. 

According to a recent HBR IdeaCast interview with Steven Rogelberg, a professor at UNC Charlotte, “30% to 50% of the hours we spend in meetings aren’t productive. 73% of people admit to doing other work during meetings; 90% report daydreaming. And 64% to 65% of managers say meetings keep them from work and deep thinking.”