We interviewed Bonny Shapira, Marketing Event Manager at Cisco to get a unique perspective on how Cisco designs the participant experience - the why, what and how of pre-, during and post-event communications and experiences. Gain insight into how Cisco and its agency collaborate to build loyalty and expertise through education, engagements, and experiences.
In the past, the meeting and event planning industry was highly manual. Attendees checked and signed in with pen and paper, were given a physical badge on a lanyard, as well as printed materials which they then had to haul around with them. During this time, event metrics were put together and analyzed by manually compiling, collating, and then evaluating the data, and problems were addressed only when a person reported them to an event organizer. In recent years, however, things have begun to shift dramatically and quickly.
One of the earliest conversations I had with the Director General, at one of the associations where I worked, was to “advise” him that he should never again, chair one of our conferences. You can imagine how this went down! Especially as I’d only been working there a few weeks. And before you ask, I did see out my full contract.
“My presentation is fine. It’s the audience’s fault if they don’t get it?”
“Why do I need to change the way I present? My lecture has worked for years. I get great scores and reviews.”
I’m sure you’ve heard statements like this. Maybe you’ve even said something similar yourself.
Event gamification is a relatively new concept that’s taking the event industry by storm. With attendees wanting to feel like an active participant in an event, it’s making meeting and event planners jobs even more difficult. However, gamification is a fantastic, and simple way to make attendees feel completely immersed in an event.