R.O.I.: Myth vs. Truth

R.O.I.—or return on investment—is a major component of event planning. A challenging priority for every event planner, it is immensely important to be able to measure R.O.I. but even more imperative to measure it well.Common challenges for event planners include knowing what exact metrics to measure, and how to effectively analyze the data afterward. No matter your relationship with R.O.I., keeping yourself educated and current on how to deliver a comprehensive and complete R.O.I.

The Ultimate Guide to Event Gamification [Free Download]

Games are more prevalent than ever before. From popular gaming consoles to the rise of mobile phones, games demand attention and engagement – something businesses are quickly catching on to.
Event gamification is the use of game mechanics to engage attendees, modify participant behavior, and accomplish event goals. These age-old game dynamics have been strategically implemented to create competition, drive desired behaviours, and engage players in solving real world problems.


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