R.O.I.—or return on investment—is a major component of event planning. A challenging priority for every event planner, it is immensely important to be able to measure R.O.I. but even more imperative to measure it well.Common challenges for event planners include knowing what exact metrics to measure, and how to effectively analyze the data afterward. No matter your relationship with R.O.I., keeping yourself educated and current on how to deliver a comprehensive and complete R.O.I. picture can make a huge impact in the success of your future events.
Check out this helpful infographic created by etouches on common myths:
Read more on how to measure and otimize the value and impact of your event.