Conference Pivoting: Memory, Remembering, Cues And Mnemonics

Viewing a conference presenter does not give it much sticking power in the memory to paraphrase cognitive psychologist Dr. Daniel Willingham.

Ouch, that’s certainly smacks at the primary conference education session—the traditional lecture. Viewing a conference lecture, even reviewing its recording later, leads to the illusion that the viewer knows the material because it seems increasingly familiar says Willingham (and the authors of Make It Stick.)

First full time Meeting Architect hired

Geneva, Switzerland, January 19, 2016 – The congress sector is undergoing many changes and there is more pressure than ever to deliver more effective and creative events that continue to attract many delegates.  That is why Kenes Group, a leading Professional Conference Organizer (PCO) and Association Management company, took a major step into advancing the PCO field by adding a Meeting Architect to its roster.

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