Meeting Architecture is the discipline of designing and executing meetings and events based on measurable objectives in order to improve the learning, networking and motivation of participants. The goal is to transform the participants' professional action, leading to impact and improving ROI.The illustration below is a representation of the building blocks of Meeting Design:
- Identifying the meeting objectives
- Designing the meeting based on those objectives using a "Meeting Design Toolbox"
- Executing the meeting
- Assessing the measured end-results and reporting