An online course on applying scientific insights in events has launched.
Event Psychology Lab - Use Science to Create Great Events is the first ever online course aimed to help event professionals create impactful, engaging and memorable event experiences by applying insights from psychology, neuroscience and behavioral science in event planning.
“If anything can go wrong, it will go wrong…and at the worst possible moment.”
Many planners already build a Plan B just in case Murphy’s Law strikes for their in-person events and meetings. But as the world has shifted to everything online, it’s just as essential planners have backup plans for their virtual events too.
What is festivalisation?
As we enter the third decade of the 21st century, the global workforce is becoming increasingly dominated by millennials and Generation Z, and this younger demographic is driving exciting change within the events industry.
With a strong conviction that even business events can (and should) spark enthusiasm, this generation has fuelled a collective recognition of the fact that a forgettable, ho-hum event is a losing scenario for both organisers and attendees. The question this age group started asking is, why can’t all events be more like festivals?
Remember those meetings pre-COVID when marketers discussed all the ways to extend the reach of live event activity? Resistance to a virtual element would always come in the form of someone saying, “but what if less people turn-up to the physical event because they have the option to watch it online from their office?”