What’s the Value? Creating the Right Virtual Space for the Sponsor

I can't change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean
The rapid shift to virtual has created a significant problem for large conference organisers – especially associations and not-for-profit organisations, that depend on high percentages of their revenue being generated from the sponsorship of such meetings.

4 Simple Tips to Successfully Create a Participatory and Inclusive Webinar

Webinars have always been an essential strategy in a marketer’s toolbox. According to the B2B Content Marketing Trends 2020 Benchmarks, Budgets, and Trends report:
  • 57 percent of B2B marketers used webinars/online events as part of their overall strategy, and 
  • Of all the different content types, webinars were among the highest performing content type to secure leads (16 percent) and close leads (11 percent).
COVID-19 has only raised the importance of using webinars to keep engaging audiences while socially-distancing. 

Skilling Up and Planning Widely in the Brave New World of Virtual Meetings

The virtual meeting is here to stay – at least for the foreseeable future.
For the life sciences industry, not-for-profits and professional bodies – where corporate governance and legislation, never mind travel restrictions, are significant factors – the return to in-person meetings will be highly selective even when they can happen.
Indeed, the return to a ‘new normal’ is likely to involve more hybrid events, where people from the same region – such as the US and Canada or the Asia region – meet in person while others join remotely.


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