Maarten Vanneste, the president of MDI, opened the fourth MDI meeting hosted by the FRESH conference, by welcoming everyone and saying that there are now more MDI members than ever before. He presented a brief overview of FRESH15 and encouraged all MDI members to be active part of it and help other attendees.
For the first time we will have a Meditation room – Be Well With IMEX - that offers all participants time to relax and feel well. Not that people feel terrible when they attend FRESH, far from it. Now why would we try this? Could you see it at your event? What’s going to happen and who will be doing this?
Large corporations have complex structures in events. Ilka Dzeik - Head of Global Events EMEA at Symantec - is one of the senior corporate event professionals participating in the FRESH conference who will share her insights of corporate event marketing.