For event planners, it is exciting to see an engagement peak within their mobile app during a conference. The app gathers an active community of attendees, professionals, and members and presents a unique communication channel. But what happens once the event is over? The challenge is to keep the engagement up and activate users year-round. Most event profs fear not to have enough content or expertise to fill their mobile app throughout the year. Luckily, it does not take a dedicated team or much time to uphold your mobile community. Here are 3 steps that will help you to create year-round mobile buzzz with minimal effort!
The easiest way to reach your users is via push notifications, which will appear on their lock screen.
Some quick and easy messages content ideas would be: Surveys, highlight photos, event statistics, blog posts, content corner, sponsor news, smaller events, teasers,..
The next factor in a successful, year-round app communication is to not only reach your users, but to spark interaction in them. This is why it is important to add a call-to-action to your messages. Without it, you users might have a glance at your messages and dismiss it right after.
Interested to know more? Visit Conference Compass' blog here.