How to Use Live Video for Your Event Marketing Strategy

You've surely heard of "a picture says more than a thousand words" before. But what about a video? According to eventmobi, it is worth a million.

There is no doubt that video brings in a huge benefit at events. Greater audience engagement, strong entertainment value, premier idea sharing and the list goes on. Make that video at your event live and you have just increased those benefits tenfold. Live video connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement and harvests engagement in ways that scripted video never could.

Implementing live video into your event marketing strategy is game-changing and is the key to an overall successful event in this day and age.

 

How to use live video at your event

Unlike many of the other elements of your event that require hiring professional help, live streaming is surprisingly simple and can be successfully accomplished by anyone who knows how to use a camera (and the internet).

 

Streaming software

There are many live stream software options on the market to choose from, and a lot of them are free of charge. YouTube Live and Facebook Live are two of the most popular live stream services used.

 

Recording equipment

Investing in a premium camera, one with high resolution and advanced settings for your needs, will pay off immensily at the end of the day when your viewership starts climbing due to your impeccable video quality.

 

Microphone

Audio quality is just as important as your video quality, some would even argue that it is actually more important. Without audio, your remote viewers are likely to leave your live stream if they cannot comprehend what's going on at your event.

 

Audio Mixer

The mixer will allow you to cut in and out of specific microphones when necessary, and it will also allow you to control the sound levels to ensure optimal clarity.

 

Analytics

The analytics of your event are crucial for reporting ROI and improving your event strategy for next time.

 

The major benefit of going live

According to Livestream, 67% of viewers are more likely to buy a ticket to your event after watching a live video of your event or a similar event. If that isn't reason enough to live stream your next event, I don't know what is.

 

Intrigued to find out more? Head over to eventmobi's blog here.

 

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