New course by Matey Events - Event Psychology Lab

An online course on applying scientific insights in events has launched.
Event Psychology Lab - Use Science to Create Great Events is the first ever online course aimed to help event professionals create impactful, engaging and memorable event experiences by applying insights from psychology, neuroscience and behavioral science in event planning.

How to Develop a Backup Plan for Your Virtual Event

“If anything can go wrong, it will go wrong…and at the worst possible moment.”
Many planners already build a Plan B just in case Murphy’s Law strikes for their in-person events and meetings. But as the world has shifted to everything online, it’s just as essential planners have backup plans for their virtual events too.

Festivalisation and the ‘New Normal’: Creating multi-sensory event experiences both off and online

What is festivalisation?
As we enter the third decade of the 21st century, the global workforce is becoming increasingly dominated by millennials and Generation Z, and this younger demographic is driving exciting change within the events industry. 
With a strong conviction that even business events can (and should) spark enthusiasm, this generation has fuelled a collective recognition of the fact that a forgettable, ho-hum event is a losing scenario for both organisers and attendees. The question this age group started asking is, why can’t all events be more like festivals?


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