To plan for a hybrid event, it is important to consider the different stakeholders in what makes your event a success. Typical event objectives are about sharing knowledge, facilitating networking, and doing business. Stakeholders then include speakers, attendees, and exhibitors.
Have you ever attended a football match, live concert or any major live sporting event? Silly question, I suppose. Maybe you’ve even been lucky enough to attend one of the competitions at the Olympics? Remember what it felt like to be part of that crowd?
I’m sure you’d agree that the sheer number of people all cheering in unison, singing along to popular chants and supporting their favourite teams together creates a magical, unique atmosphere.
Surf the web, scroll through social, or scan your inbox, on any given day, odds are you’ll see at least one promotion for an upcoming virtual or hybrid event.
Virtual events have so many benefits. They are cheaper than physical events. They have a truly global reach. They require less time in setup and attendance. They are easy to measure and collect data. They have little to no carbon footprint and in the current climate they are now a necessity. Yet one of the biggest challenges event organizers face when hosting a virtual event is how to create an ‘event experience’ for attendees.
Virtual events are only as good as the content they broadcast. Even the best platform and attendee experience cannot save lacklustre speakers and dreary presentations. However, without having to foot the bill for travel, accommodation and expenses, online event planners are now able to spend more on professional speakers or secure industry experts from anywhere in the world.