6 Massive Technology Shifts Happening In The Events Industry

In the past, the meeting and event planning industry was highly manual. Attendees checked and signed in with pen and paper, were given a physical badge on a lanyard, as well as printed materials which they then had to haul around with them. During this time, event metrics were put together and analyzed by manually compiling, collating, and then evaluating the data, and problems were addressed only when a person reported them to an event organizer. In recent years, however, things have begun to shift dramatically and quickly.

Cisco Live Behind the Scenes

We interviewed Bonny Shapira, Marketing Event Manager at Cisco to get a unique perspective on how Cisco designs the participant experience - the why, what and how of pre-, during and post-event communications and experiences. Gain insight into how Cisco and its agency collaborate to build loyalty and expertise through education, engagements, and experiences.


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