“Like an architect designs a house so does a Meeting Architect design a Meeting, conference, event, etc. Meeting design is the second stage in the meeting architects work and comes after the Identification of objectives and before the execution and measurement” - Maarten Vanneste.

Associations usually see an engagement peak at the time of their yearly congress. The challenge is to keep that engagement constant, activating members year-round. A society app can be a great tool and our CEO Jelmer van Ast shares 3 reasons to start communicating 365 days a year through your society app.

We interviewed Bonny Shapira, Marketing Event Manager at Cisco to get a unique perspective on how Cisco designs the participant experience - the why, what and how of pre-, during and post-event communications and experiences. Gain insight into how Cisco and its agency collaborate to build loyalty and expertise through education, engagements, and experiences.