Social Media Automation

When coming up with your social media strategy, do you include automation?
Kristen Carvalho, Content and Social Media Manager at etouches, did an interesting presentation about this topic at the Innovation Zone #EIBTM14. And in this interview she gives you some tips on "how to set yourself up for success at your next event when it comes to engagement and brand visibility."

4 Tips to increase your event app adoption

It’s no secret, having an app for your event is quickly becoming standard practice, as the recent research from American Express Meetings & Events has shown. It can provide detailed information on the audience, direct users to areas to generate you more revenue, and provide great engagement. The problem is, getting the audience to use the app can be difficult.


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