A fast-paced game app where players pretend they are baggage screening officers operating airport x-ray scanners has provided researchers with billions of pieces of data in record time, according to an article published by the American Psychological Association.

It’s no secret, having an app for your event is quickly becoming standard practice, as the recent research from American Express Meetings & Events has shown. It can provide detailed information on the audience, direct users to areas to generate you more revenue, and provide great engagement. The problem is, getting the audience to use the app can be difficult.