Abstract: Music's power in leadership and the development of trust has been both recognised and documented at least since the time of the Ancient Greeks. The potential impact of face-to-face meetings, as opposed to communication by other means – even aided by a battery of technological developments – is also widely accepted. The authors argue that modern quality-driven managers are missing a significant opportunity by their apparent failure to perceive and exploit the synergy between these two elements.

The FRESH dinner in Las Vegas was hosted by the Keep Memory Alive Event Centre. This amazing venue by Frank Gehry has the creative character of the Guggenheim museum in Bilbao Spain.