Pain in the brain of the meeting planner?

The pain was almost palpable at IMEX in Frankfurt. I talked to a few people clearly worried or expressing concern about the challenges to innovate and to move forward in the meeting industry. Some individual planners as well as some leaders from big organisations literally expressed their frustration with this challenge. They felt it was difficult and clients or staff didn't seem able to make the necessary innovation happen despite a few years of trying. But they couldn't put their finger on what is causing it...

EIBTM13: the FRESH track session: From Boring to FRESH!

Conference and meetings have a bad image. Although all innovation comes from people that meet, the entire world seems to fall asleep during them. Can you imagine what meetings would do to the economy and society if we could make them more attractive and effective? The FRESH conference is really all about that.

Can we go from boring to FRESH?

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