Postponing vs cancelling (Part II - Conclusions by Maarten Vanneste)

Several meeting professionals share their ideas on what can organisers do now to improve the success of a postoned conference or event - you can read the inputs in this article. Based on all these inputs from around the world, here are Maarten Vanneste's conclusions on:

SHORT TERM

Communicate to all members, participants, supplier, etc.
Organise online co-creation moments so participants can:

  1. ventilate
  2. influence the new program

Venues: Offer special rates for postponing to empty dates, maybe even more so in the upcoming low season.

 

LONG TERM

Organisers: use this opportunity to develop better on-line capabilities, create a nice environment for different kinds of on-line or hybrid events, multi-hub meetings and presentations.

Venues: use the dates that were freed up by postponed or cancelled events to train your entire team in meeting design, for example, on how to improve your services for hybrid and on-line events and what to do in case of crisis.

 

GENERAL TIPS

Use professional facilitators for a good online experience.

Online is more than a webcast: use experienced producers and AV suppliers.

PCMA has certified professionals - DES or Digital Event Strategists - who can give online support.

More information here: https://www.pcma.org/products/des/

 

 

JOIN THE CONVERSATION AND SHARE YOUR IDEAS ON LINKEDIN:

 

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