Proving The Value of Meetings & Events

This new guide to measurement and evaluation includes chapters on meeting alignment, setting objectives, collecting data, analyzing data, and reporting results with up to seven types of data. Detailed case studies explain how measurement and evaluation have been used by meeting professionals to prove the value of their events—to the level demanded in the industry today.(MSI member nTAG provided a case study on event ROI measurement for this book, authored by the experts in return on investment analysis.)

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