Seven rules for designing more innovative conferences

We invest a great deal to host conferences yet most people freely admit that they never look at their notes. Solve this problem by focusing in two strategic directions: Design conferences to engage people more effectively. Prompt participants to become more effective in the way they “participate”.
Innovation expert Ed Bernacki wrote ‘Seven Rules for Designing More Innovative Conferences’ after observing that many conferences lacked the planning insights from his innovation work. This book is a practical toolkit useful to association and corporate meeting designers and planners. Each rule gives ideas, case studies and insight to design a program that leaves the people saying that the conference delivered
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