The Value Of Meeting Design Industry - A Call For Submission!

 Dear Meeting Profs, Your contribution is needed!

Today, we can see the Meeting attendees’ expectations are evolving beyond basic needs, towards innovative, engaging experiences. Hence, according to a recent study by MPI, Meeting Design is about purposeful shaping of both the form and the content of the meeting to deliver on crucial business objectives. 
 

As a result of new socio-economic realities and dynamic technology development, the Meetings Industry has been forced to consider the value of Meeting Design. In concrete, this calls for an increasingly careful analysis of Return On Investment (ROI), designing/planning meetings based on their strategic objectives and quick embracing of innovations and focusing on the content side of meetings. 
 

As part of her Bachelor's Thesis at Lahti University of Applied Sciences, our FRESH intern from Finland Sofia Nikolaeva, has designed a survey  to explore and measure the scope, value and importance of the Meeting Design niche market and its economic role in the Meetings Industry. The objective of the research is to collect comprehensive data about the Meeting Design market from the Suppliers’ viewpoint: the individuals and companies that provide tools and services for Meeting Design. 

 

By contributing to the following survey, You can help Meeting Professionals to understand and interpret increasingly complex world of the Meeting Design Industry. Thus, this will lead to better services in the field, more accurate market analysis of the scope of the industry, and a more transparent reflection of strengths and weaknesses of the market.